Lucy is an ex-primary school teacher who now runs one of Australia's largest food websites.

Originally starting out as a hobby, Bake Play Smile now has over 500,000 page views per month and over 200,000 social media followers.

Her information packed presentation will prove to be rich with tips and wisdom. Here's a sneak peak at just 3 points she'll cover:

• How social media works for me (increased page views/ad revenue, direct sales, brand awareness)
• Example of how a strong social media strategy can work for another business (for example: a clothes shop, beauty therapist, café etc).
• Why social media won’t work for some businesses… but you still need a presence!

 This is one presentation about building your business you won't want to miss!

Lucy Mathieson

OWNER | BAKE PLAY SMILE

Lucy has worked with corporate food brands such as Coles, Breville, Tip Top, Mamamia and Gloria Jeans. She is a well known speaker to brands providing advice on social media marketing strategies and blogging.

Most importantly, she's mum to a gorgeously cheeky 3 year old boy and wife to a fabulous and supportive husband... both of whom are more than happy to taste test her recipes (especially the sweet ones!)